Sales Force Management
A referrer and corporate sales engine that predictably fills the funnel.
Healthcare B2B sales — referrer GPs, corporate HR teams, insurance empanelment panels, diagnostic partners — is often run by a small PR team with no CRM, no cadence, and no conversion data.
We design and staff sales engines that treat referrer and corporate engagement as a disciplined function. Territory mapping, call plans, CRM setup, pipeline reviews, and compensation structures that reward quality referrals over vanity visit counts.
Depending on engagement scope, we can either build the team you hire or run it on retainer during the scale-up quarter.
Outcomes we target and measure.
- Referrer network expanded by 30–50% within two quarters
- Corporate empanelment pipeline doubled with quality tiering
- Sales rep productivity tracked against volume and revenue metrics
- Predictable monthly pipeline contribution to IPD and OPD
- Sales operating rhythm (weekly reviews, monthly forecasts) live
Concrete outputs at the end of the engagement.
Every engagement ends with artefacts you own — documents, models, trackers, or live systems that your team runs after we leave.
- 01Territory & account plan
- 02CRM setup & pipeline taxonomy
- 03Sales playbook and call cadence
- 04Compensation plan and performance dashboard
You'll get the most from this if…
Patient acquisition too dependent on organic / walk-in
Corporate empanelment panel underutilised
No visibility into pipeline or referrer performance
Growth target requires a predictable channel, not a lucky quarter
Often scoped alongside this engagement.
A 30-minute intro call maps the shape of the engagement.
Tell us where you are in the journey and who's involved on your side. We'll come back with a clear view of timeline, team, and first deliverable.